THE 2022 TARGET HOLIDAY SHOPPING GUIDE - BLACK AT TARGET

Updated: Nov 22



Happy Holidays, TWB fam! Target has stepped up its game and made it possible to have a full-on Black-owned/Black-founded/Black representation holiday season. (see below to understand what this means).


As promised during Black History Month, Target is increasing the number of products from Black-owned businesses in stores and online, with new Black-owned companies debuting products this month.


I've curated this list, especially for the TWB family - including games and books (y'all know I'm all about those), no matter what holiday you celebrate.


TIPS BEFORE YOU SCROLL:

  • Items will be marked with asterisks to indicate if they are: BLACK-OWNED* (owned by Black individuals), BLACK-FOUNDED** (founded by Black individuals, the founder may still be CEO and have the original team under a larger company), or BLACK REPRESENTATION*** (things Black folks like to see: Black Santa, Proud Family, etc. and/or things designed by Black individuals but produced by Target).

  • Please bookmark this page because I'll be adding to the list throughout the holiday season. And ya'll know that IG sees everything first, so turn on @targetwhileblack story and post notifications!

  • Don't forget to support these businesses outside of their Target collections!

 


GIFTS FOR THEM


GIFTS FOR KIDS



GIFTS FOR BABIES

Marissa's Pick: Afro Unicorn. Unicorns with fros? I mean? Come on! If you want one in an adult size (like me), click here.

 

BOOKS

Curated by Danielle Marietta, award-winning author of the Holly-day After, and Mr. Maloof (All books authored by Black individuals).

BOOKS FOR KIDS



BOOKS FOR OLDER KIDS


Marissa's Pick: Holly-day After. I chose Danielle to curate this list because I love this book - it's the best feel-good book for the holiday season and was an instant favorite for my kids.


BOOKS FOR ADULTS


Marissa's Pick: Royal Holiday. A Black Christmas romance in London? Yes, please. If you love Hallmark Channel holiday movies, you'll enjoy this book!

 

GAMES

 

STOCKING STUFFERS

 

DECOR/WRAPPING/BAGS/PJs


Marissa's Pick: Black Paper Party! Again, me + t-shirts = happiness. The Black Paper Party Brand released a gnome shirt for Christmas, and I am OBSESSED.

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